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Illustration by Andrej Malalan |
I'm a Lebanese-American writer and editorial strategist with over a decade of experience covering interior design, architecture, and contemporary art. My attachment to Mediterranean culture landed me in the design capital of Milan, Italy, where I've worked in magazine publishing at Flash Art and Lampoon. I was Content Marketing Manager and later Director of Communications at the Orlando-based travel tech platform CuddlyNest.
With both editorial and content marketing in-house experience under my belt, I'm now a full-time freelancer with clients from around the world.
I primarily enjoy taking the lead on brand blogs. My services include: longform features, editorial strategy and management, blog SEO strategy, thought leadership writing, white papers, brochures, project narratives, press releases.
I'm always open to taking part in exciting projects. On the fence about reaching out? There are absolutely no fixed formats or rules for the ways we can collaborate!
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